Karma Revero – Another Contestant in the Electric Auto Industry

Many of you might not have heard of the Fisker Karma before. In 2011, Fisker automotive launched the Karma, a hybrid electric sports car. Back then, driving electric was much less appealing with the lack of choice (and lack of aesthetic). The Karma was to make driving fancy better for the environment.

The company gained a lot of high-level support, such as a $200m loan from the government and celebrities like Justin Bieber and Leonardo DiCaprio. Design and innovation awards were plenty too.

Then, Fisker burned through all its cash, rushed an unfinished product, and went under in 2013. The beautiful car by Henrik Fisker, who designed iconic vehicles such as the BMW Z8 and the Aston Martin DB9, was seen no more.

Three years later, now with all kinds of nice electric cars available, such as well-known Tesla Model S, and more coming from brands like Audi, Bentley, BMW, Mercedes, or even Porsche (though they have the 918 Spyder), celebrities and commoners alike can have access to quality electric vehicles, does the crowded market need another luxury hybrid? Chinese auto parts giant Wanxiang definitely believes so.

Wanxiang revived the Karma by taking the assets from the earlier attempt and created Karma Automotive. This time around, the car is improved with better systems, solar panels, and not catching on fire.

With a price tag of $115000, it is obvious the Karma Revero is competing directly with the famed Tesla Model S.

Disclaimer: This article is a SAMPLE DRAFT, and only represents what a finished article may look like. It has not been edited nor proofread.



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